EGGO* Waffles “GET YOUR BOUNCE ON” CONTEST
OFFICIAL RULES

THIS CONTEST IS INTENDED FOR RESIDENTS OF CANADA ONLY (EXCLUDING QUEBEC) AND WILL BE INTERPRETED ACCORDING TO CANADIAN LAW.

HOW TO ENTER

NO PURCHASE NECESSARY

To enter the “Get Your Bounce On” contest (the “Contest”), go to www.family.ca and click on the "GET YOUR BOUNCE ON " icon displayed in the WIN section of the website to access the Contest microsite.  Once you have opened the Contest microsite, play the “Get Your Bounce On” game.  Then click on the ENTER button to access the standard Contest entry form. Alternatively, if you have a UPC code from any Eggo* product, enter the UPC code to access the Contest entry form.  Fill out the entry form by entering your full name, mailing address including postal code, age, phone number and e-mail address and submit. A completed on-line entry form will constitute one (1) entry into the Contest. The Contest runs from 10:00 a.m. Eastern Time (“ET”) August 15, 2011 to 10:00 a.m. ET October 2, 2011 (the “Contest Period”).

If you do not have access to the Internet but would like to participate, you can enter the Contest by sending us your full name, telephone number, province of residence, and age by mail. The entry will be entered on the day it is received, provided it is within the Contest Period. Send entries to:

THE EGGO* WAFFLES  “GET YOUR BOUNCE ON” CONTEST
FAMILY
Brookfield Place, 181 Bay Street,
P.O. Box 787,
Toronto, Ontario,
M5J 2T3

All Contest entries are eligible for both the Grand and Secondary prizes.

ELIGIBILITY

The Contest is intended for residents of Canada only (excluding Quebec), and excluding employees, representatives, and agents (and their immediate family members or persons with whom they are domiciled) of FAMILY (the "Sponsor"), Kellogg Canada Inc., and Nintendo of Canada Ltd., their respective affiliates and advertising and promotional agencies involved in this Contest, and will be interpreted according to Canadian Law.  This Contest is subject to all Federal, Provincial, and Municipal laws and regulations. Void where prohibited by law. Family Channel Inc. reserves the right to cancel or suspend this Contest in the event of any accident, or administrative or other error of any kind.

An entrant under the age of majority in his/her province of residence must have a parent or legal guardian consent to his/her participation. Proof of identification and parental consent must be provided upon request.  If a parent or legal guardian does not provide consent, or if satisfactory proof of identification to confirm the winner’s (or the winner’s parent, or legal guardian’s) identity and personal information provided in connection with the Contest, including but not limited to, the winner’s (or the winner’s parent, or legal guardian’s) name, mailing address, and email address, cannot be obtained, the entry will be disqualified. The contact information collected by Family Channel Inc. (“FAMILY”) with your entry will only be used to award the Contest prizes.  Family will not use this personal information for any other reason and will not otherwise disclose this personal information to any other party.

Entries must be received by post or e-mail no later than 11:59 PM ET on October 2, 2011 (the “Closing Date”).  FAMILY takes no responsibility for entries that are lost, misdirected, delayed, or received after the Contest deadline. Limit one (1) entry per person, per day, in addition to a limit of four (4) entries from the same household per day. Only one e-mail address and account may be used by any person to enter the Contest.  In the event that FAMILY receives more than one (1) entry per person, per day, or more than four (4) entries from the same household, per day, FAMILY reserves the right to void and destroy any entries from that entrant and/or household, and that entrant/household may, at the discretion of the Sponsor, be disqualified from the Contest. Should it be discovered that an entrant is using the aid of computer programs to auto-fill entries, that entrant will be immediately disqualified from the Contest. Sponsor reserves the right to disqualify all such contestant from future contests conducted by the Sponsor without further notice.  By submitting an entry, entrants agree to be bound by these official rules and regulations.

In the event of a dispute as to the identity of a winner based on an e-mail address, the winning entry will be deemed to be made by the authorized account holder of the e-mail address at the time of entry.  The authorized account holder is the natural person who is assigned an e-mail address by an Internet service provider or other organization responsible for assigning e-mail addresses for the domain associated with the e-mail address in question.

THE DRAW

A random draw will be held at or around 12:00 PM ET on October 23, 2011 at FAMILY’s Toronto office located at 181 Bay Street, Suite 100, Toronto, Ontario, M5J 2T3, from all eligible entries received on or before the Closing Date. There will be five (5) Grand Prize draws and ten (10) Secondary Prize draws to fulfill this Contest. The chances of being selected to win a prize in this Contest depend on the total number of eligible entries received.

PRIZES:

GRAND PRIZE
There are a total of five (5) Grand Prize Packages available to be won (approximate retail value of each Grand Prize: $309.97):

Each Grand Prize Package Includes:

• Wii™ Prize Pack
• Wii™ system ($209.99)
• uDraw Studio Game Tablet ($69.99)
• Pictionary uDraw ($29.99)

SECONDARY PRIZES
There are a total of ten (10) Secondary Prizes to be won (approximate retail value of each Secondary Prize: $50.00):

Each Secondary Prize Package Includes:

• Eggo* Waffles Prize Pack
• $30 Movie Gift Card
• $20 Wal-Mart Gift Card

The combined approximate retail value of the five (5) Grand Prize Packages and ten (10) Secondary Prizes is $2,049.85.

All amounts are in Canadian dollars.

ACCEPTANCE OF PRIZE

Entrants selected as winners must correctly complete a mathematical skill testing question and must sign a declaration confirming compliance with the rules and regulations and acceptance of the prize as awarded, and a release form acknowledging the non-responsibility of FAMILY, Kellogg Canada Inc. and Nintendo of Canada Ltd., their respective affiliates and/or associates and their respective agents, employees and officers and directors with regard to any injury, accident, damage, claim, liability, loss or misfortune related to any aspects of the Contest, prize, the acceptance, use, misuse, possession and delivery of the prize, printing errors, claims based upon publicity rights, defamation or invasion of privacy, prior to being awarded the prize. If a winner is a minor, parental or legal guardian consent is required and his/her parent or legal guardian must sign a declaration and release form on his/her behalf in order for the winner to claim his/her prize.

Selected entrants will be notified by telephone or e-mail within ten (10) days of the draw.  Selected entrants will then have ten (10) days following receipt thereof to contact FAMILY to claim their prize. Should FAMILY not receive confirmation within ten (10) days, or should a selected entrant be unable to correctly answer the skill-testing question or complete the declaration and release by the date specified, selected entrant will be deemed to have forfeited any rights to the prize and a back-up entrant will be selected in the same manner by random draw taken from the same pool of entries, in which event, the foregoing provisions of this sentence shall also apply to such other eligible entry.  All prize taxes, if any, are the responsibility of the winner. Limit one (1) prize per person or household.

The Sponsor will not be held responsible for the loss of prizes due to changes in mailing addresses, errors in completed entry forms or any other circumstances leading to an invalid, erroneous or incomplete mailing address or e-mail address.

FAMILY or its appointed designee shall deliver prizes to winners.

GENERAL CONDITIONS

Prizes must be accepted as awarded and may not be exactly as shown.  FAMILY, in its sole discretion, reserves the right to substitute any portion of the Grand Prize Package or Secondary Prizes with a prize of equivalent or greater retail value.  Some restrictions may apply.  Prizes are non-transferable, non-refundable and have no cash value.

All entries become the property of FAMILY and will not be returned.

Each entrant agrees to waive all rights with respect to print and broadcast publicity. By entering the Contest and accepting a prize, the winner or parent or legal guardian of the winner hereby consents to the reasonable use by FAMILY of the winner's photograph, voice, likeness and/or image, contents of the entry form and the name and age of the winner without any further compensation for any future promotional activity.  Each entrant consents and agrees to the Sponsor’s collection and use of the information provided by the entrant for the purpose of administering this Contest.  Each entrant agrees to be bound by these Contest Rules and Regulations.

The Sponsor is not responsible for incorrect or inaccurate entry of registration or entry information which may affect an entrants’ inability to get through on the internet during the promotion or ability to participate in the Contest, including but not limited to human error, technical malfunctions, lost/delayed/corrupted data transmission, omission, interruption, deletion, defect, line failures of any telephone network, computer equipment, software or any combination thereof, any inability to access the site, or damage to a user's system occasioned by participating in the Contest, and entries which fail to fully comply with these Contest Rules and Regulations.

FAMILY reserves the right, in its sole and absolute discretion, to cancel, modify or suspend a contest for any reason, including without limitation in the event of any printing, administrative error, virus, bug, unauthorized human intervention or other causes beyond its control which corrupt or affect the administration, security, fairness or proper conduct of the contest. Any attempt to deliberately damage any website or to undermine the legitimate operation of this Contest is a violation of criminal and civil laws, and should such an attempt be made, FAMILY reserves the right to seek remedies and damages to the fullest extent permitted by law, including criminal prosecution. Entries are subject to verification and will be declared invalid if they are forged, falsified, altered or tampered with in any way. FAMILY and its Sponsor is not responsible for preemption, cancellation, or interruption, in whole or in part, of any FAMILY contest related programming.

To view a copy of Family’s Privacy Policy please go to www.family.ca

*2011, Trademark of the Kellogg Company used under license by Kellogg Canada Inc.